How can I schedule customized Posts and Reels on Facebook?

Created by Eva Liu, Modified on Wed, Oct 19, 2022 at 9:03 PM by Eva Liu

BrandConnected enables social media marketers and businesses to easily customize their Facebook posts by providing advanced options. In this document, we will walk you through the process of

Various ways to customize your Facebook posts hit your Facebook marketing metrics.
Scheduling and publishing Reels on Facebook.

Following are the 9 ways you can customize your FB posts:

Create a single image post, Album Post, or Carousel post by uploading graphics directly from Dropbox, box, or your local computer. You can also add a public URL to upload images.
Tag another Facebook account to expand your reach.
Add a GIF to add humor to your post.
Use Canva to design graphics by yourself and attach them to your post without leaving BrandConnected.
Add Emojis to express your feelings behind your post and connect with your audience.
Manage who can see your posts by setting up the Preferred audience and Restricted audience.
Expand the reach of your organic post through the Boost Post feature.
Add Call-To-Action buttons to your posts and drive more conversions.

Follow these steps to create an advanced Facebook post:

1. In the Post Composer pop-up, select Facebook and enter the content of your post in the text editor.

2. If you are creating an image post, you can drag and drop the images, upload images (using the options as shown in the screenshot below) or just paste a link in the space and select the default images for your choice.

3. When you select or upload multiple images for a Facebook post, you can choose to share them as an Album Post or a Carousel Post.

While creating a carousel post, you can add a title and URL for each image, and select the right CTA.

An album post on Facebook will look like this:

A carousel post on Facebook will look like this:

Note: In order to share/schedule a carousel post, you must add a description and a target URL for each image. When someone clicks an image in a carousel post, they will be directed to the target URL.

4. You can also tag Facebook accounts in your post. Just type @ and then the name under which the account exists. Refer to the screenshot below.

5. Select the Facebook handle from the suggestion to add them to your post.

6. You can add a GIF to your Facebook Post. Click on the GIF icon and enter the right keyword or phrase to search for the right GIF.

7. BrandConnected has integrated Canva to let you create graphics by yourself. If you already have a Canva account, then log in with your credentials.

8. Emoticons are a great way to convey emotions with your social media posts. It helps you engage with your audience. With BrandConnected, you can add emojis to your social media post.

9. If you want your post on Facebook to be visible only to a specific audience and doesn't want to show it one. Then, with BrandConnected, you can control it through Audience Targeting. Click on the 'Preferred Audience' to select the audience type to whom you want to make your post visible and select the 'Restricted Audience' to whom you don't want your post to be visible. Click here to learn more about audience targeting.

10. In order to increase your reach, you can use the boost post feature. Write your post content and click on the Boost Post icon. Fill in all the essential details and schedule your post.

11. Add a clear Call to Action to your organic Facebook Post. Select the right CTA and enter the redirect URL to drive conversions.

Scheduling Reels on Facebook using SocialPilot

Yes, you can schedule reels on Facebook pages straight from the BrandConnected scheduler. This can be done the same way you schedule single images, carousels, and multiple posts from the tool. Hence, you can depend on BrandConnected for all kinds of Facebook content scheduling and publishing.

The reel you want to schedule must be within the following limitations:

Size - 512 MB or less
Aspect ratio - 9:16
Resolution - 540 x 960 Px or more
Duration - 4 to 60 seconds

The process of scheduling a reel is pretty much the same as scheduling any other Facebook post with BrandConnected. So let us walk you through the process.

1. Open the post composer in the BrandConnected tool.

2. Switch from the ‘Original draft’ to the ‘Facebook’ tab.

3. Flip the toggle from ‘Post’ to ‘Reel’ on top of the text field.

4. Now upload the video.

5. Choose a thumbnail from the options generated by the tool.

6. Enter a title for the Reel in the field given below the description field. It should be within 255 characters.

7. Add a description for the reel. You can use emojis along with text to elaborate.

8. Select the Facebook page you want to publish it on and schedule the reel. You can see the preview of the Facebook Reel on the right-hand side of the window and play the video before final scheduling for last-minute checks. You can schedule one reel at a time, keeping in line with all the criteria mentioned above.

Schedule and seamlessly publish reels on multiple Facebook pages.