How can I customize posts for LinkedIn?

Created by Eva Liu, Modified on Sat, Oct 15, 2022 at 12:55 PM by Eva Liu

BrandConnected provides the much-needed flexibility to social media marketers and businesses to easily customize their LinkedIn posts. In this document, we will walk you through the various ways to customize your LinkedIn posts and hit your LinkedIn marketing metrics.

Following are the 6 ways you can customize your LinkedIn posts:

Create a single image post, Album Post, by uploading graphics directly from Google Drive, Dropbox, Box, or your local computer. You can also add a public URL to upload images.
Tag another LinkedIn account to expand your reach.
Share a video post to build your audience trust
Add a GIF to add humor to your post.
Use Canva to design graphics by yourself and attach it to your post without leaving BrandConnected.
Add Emojis to express your feelings behind your post and connect with your audience.
Manage who can see your posts by setting up the Preferred audience and Restricted audience.

Note: This feature is not available for Individual plan users.

Follow these steps to create an advanced LinkedIn post:

1. In the Post Composer pop-up, select LinkedIn and enter the content of your post in the space provided.

2. If you are creating an image post, you can either upload images (using the options as shown in the screenshot below) or just paste a link in the space and select the default images for your choice.

3. When you select or upload multiple images for a LinkedIn post, it'll be shared as an Album Post.

An album post on LinkedIn will look like this:

4. You can also tag the LinkedIn business pages in your post. Just type @ and then the name under which the account exists. Refer to the screenshot below.

Select the LinkedIn page from the suggestion to add them to your post.

5. To create a video post, click on the Video icon, and upload the file from your computer.

6. You can add emotions to your LinkedIn Post with a GIF. Click on the GIF icon and enter the right keyword/phrase to search for the right GIF.

7. BrandConnected has integrated Canva to let you create graphics by yourself. If you already have a Canva account then log in with your credentials.

8. In addition to GIF, BrandConnected also supports adding Emoji to your LinkedIn posts to help you better convey your message.

9. If you want your post on LinkedIn to be visible only to a specific audience, then you can control it through Audience Targeting on BrandConnected. Click here to learn more about audience targeting.

Note: Audience Targeting will work only for those accounts with more than 300 followers.